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The Leavenworth Times - Leavenworth, KS
  • Our View: Why we're thinking pink

  • If your paper is pink, it must be October. Wide support for this month's Breast Cancer Awareness Month has added a splash of pink to many products across America, and our products are also in the mix.
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  • If your paper is pink, it must be October. Wide support for this month's Breast Cancer Awareness Month has added a splash of pink to many products across America, and our products are also in the mix.
    As has become tradition over the past five years, the Leavenworth Times is doing our part for Breast Cancer Awareness Month with our annual Pink Edition, printed on special pink newsprint.
    Sponsors of this effort, along with our readers, can help bring extra recognition to breast cancer prevention and treatment.
    So many companies like ours have decided to "go pink," not only to show solidarity with breast cancer patients, but also to remind women about the importance of regular mammograms and breast self exams, beginning for most women at age 40, or as early as 35 for women who have a family history of breast cancer.
    Thanks to the wonders of science and technology, digital mammography is more precise, resulting in less invasive procedures that are more individualized due to the wide variety of treatments available these days. Catching potential problems earlier saves patients from going through more invasive procedures and also saves lives. Early detection makes a big difference when it comes to positive outcomes.
    Treatments advance every year and the Pink Edition has taken on a special role of offering our readers an annual check-up of sorts. The special edition highlights the latest stories of survivors and their families and the newest developments on the support and treatment fronts. Sadly, despite these advances, more than 10 percent of the women diagnosed with breast cancer are expected to die from it. And it's not just a female issue: A small portion of men are also afflicted with breast cancer, and many more of us – men and women alike – have been touched by loved ones and coworkers being diagnosed with the disease.
    Our annual Pink Edition and related "Pink" information efforts all month are dedicated to spreading a message of hope and healing.
    These stories will also live long past October. All of our "Pink" stories also have a permanent home online at www.leavenworhttimes.com/paint-it-all-pink. We hope you'll take the opportunity to learn from and share these resources, and help make a big pink splash in the fight against breast cancer here in our community.

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