|
|
|
|
The Leavenworth Times - Leavenworth, KS
  • Digital Media Marketing: Why choose video advertising?

    • email print
  • These days, the number of options for where and how to market your business online is vast and increasing. Between display advertising, SEO, social media and everything else, how do you choose which avenues to pursue and which to save for later? The competition is stiff for divvying up your marketing budget.
    It’s time to throw another hat in the ring to compete for your marketing efforts: Video Advertising.
    Why choose video advertising?
    What’s so special about online video ads that merits your attention? Here are a few stats to get you thinking:
    Over 85 percent of U.S. internet users view online videos.
    Video ads account for more than 25 percent of videos viewed.
    Video ads reached 54 percent of the U.S. population in a single month.
    57 percent of consumers say videos make them more confident in purchasing.
    91 percent of advertising executives believe digital video is more effective than display ads.
    Site visitors are 64 percent more likely to make a purchase after viewing a video.
    The answer? Video ads reach customers. And they do it in ever-increasing and ever-changing ways, providing dynamic, engaging content to excite and interest people. Online video ads increase your reach, at a much lower cost than traditional TV advertising, with the added bonus of focused targeting to reach exactly who’ll be most interested in your business. Put simply, video advertising is effective.
    What makes a great video ad?
    A great online video ad is creative, eye-catching and simple. While it’s not always easy to do, those three factors are all necessary in order to make an effective video. Too long and viewers get tired, too flashy and they get overwhelmed, too fact-heavy and they get bored.
    Your interactive video ad needs to strike just the right balance of vibrant colors, informative details, and engaging style to keep viewers interested and enjoying your message. It should be short -- no longer than a minute -- with smooth transitions, good sound, and quality writing both onscreen and in speech.
    Propel Marketing is an online marketing company providing digital solutions to local small- and medium-sized businesses: www.propelmarketing.com.
      • calendar