First City native J. White is coming home. He was the producer of the Grammy-nominated Best Rap Song at the 60th Grammy Awards. He is a six-time platinum producer, including the 2017 BET Hip Hop Awards Single of the Year.
The success of the Billboard Top 100 song “Bodak Yellow” by Cardi B has solidified J. White’s name among the legends in the rap game and hip hop culture. I think it is only right to break down the success of this song.
Let’s first discuss the how Cardi B’s song went against the trend for women rap artists. The last female rapper to have a No. 1 single to hit the Billboard Top 100 was Iggy Azalea featuring Charli XCX song “Fancy” in May 2014. Cardi B has become the fifth female rap artist to have a No. 1 song and has been the only female to do it with no features since the great Ms. Lauryn Hill blessed the mic with “Doo Wop (That Thing)” in 1998.
Twenty years later, Cardi B sets the tone with a New York streets-style flow and sound on top of a melodic beat that will make grandma dance.
J. White is throwing a community celebration for his hard work and success at the Heritage Center on Friday. There is an open invitation on Facebook at JWhiteDidIt 2000s Black and White Celebration.
The event runs from 10 p.m. to 1 a.m. Admission is free before 11 p.m. and will be $10 after 11 p.m.
Who can say they got to hang out with a platinum producer for the night? J. White is one of the few to spark the flame in the First City where underground hip hop is about to explode.
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Lucas Guevara is a marketing and advertising consultant at the Leavenworth Times and the creator of First City Culture.