LVHS alum coaches, promotes Texas A&M baseball via Twitter
Ryan Lasneske wanted to play some baseball, go to graduate school and maybe become a coach.
In the meantime, the 2010 graduate of Leavenworth High School picked up a master’s degree in sports management and became a cog in one of the biggest wheels of modern times: social media.
Lasneske played baseball at Baker University from 2011-14, then moved on to Texas A&M University for his graduate work – completed in 2016 – and suddenly found himself as part of a Southeastern Conference baseball staff.
The Aggies are playing at the College World Series in Omaha, Nebraska, and open up with Louisville Sunday at 1 p.m.
He also became the wizard behind the curtain of the team’s social media presence on Twitter as the main man behind www.twitter.com/aggieolsenmagic
The official video coordinator for the Aggies’ baseball team, Lasneske has opened a door not only for his team, but for himself as well.
“I wasn’t prepared enough to know what I wanted to do after (Baker),” Lasneske said. “I wanted to get my master’s and stay within the game of baseball.”
Lasneske approached the A&M coaching staff while attending the school and working on his graduate degree to see if they needed any type of help.
“When I got to A&M I was working on my master’s and became a graduate assistant to work with their pitchers,” he said. “I did that for two years. … I am now working for them full-time.”
As video coordinator, Lasneske videos every pitch of each A&M game and provides analysis for the coaches while also working up scouting reports on the opposition and coaching and scouting for the Aggies.
The motivation of the Twitter account was the school’s football program that began its own handle to promote the sport and do its own type of branding.
“What we wanted to do was to do that on our own as well,” Lasneske said. “We created our own Twitter account and focused it toward the athletes and recruiting. It happened because of a want and need by the coaching staff and I just kind of picked up the ball and rolled with it. So far it’s gone pretty well.”
“(His future) is still up in the air right now. I still like the coaching aspect right now and the 1-on-1 coaching, performance and development. I also like taking care of the brand and the image. It will probably be one of those two routes.”
Lasneske moved to Texas A&M, in large part, thanks to his father’s affiliation with the school as an alum and now after three years in College Station, Texas, the former Pioneer hopes it can be a place he could remain for years to come.
“I’d love to stay at A&M, but it’s a matter if there is a position that opens and if they want to keep me around,” Lasneske said. “I’d want to stay away from journalism and media, social media is something I would enjoy. Social media is a little bit more relaxed and I can create my own voice, and a voice for the program.”