With two new business parks in Leavenworth County, the timing is right for the implementation of a new marketing plan for the Leavenworth County Development Corporation, the organization's director said.
With two new business parks in Leavenworth County, the timing is right for the implementation of a new marketing plan for the Leavenworth County Development Corporation, the organization’s director said.
“We figured we had to up our game,” LCDC Executive Director Steve Jack said.
During a meeting Thursday, the LCDC Board of Directors voted to approve the implementation of the first two phases of a strategic marking and positioning plan proposed by Candid Marketing and Communications, Overland Park.
Implementation of the first two phases may cost as much as $148,011. Jack said the economic development organization will use money from its reserve funds to pay for the implementation.
Jack said the new marketing plan is not intended only for marketing new business parks in Leavenworth and Tonganoxie. But he thinks the new parks may help create a buzz, and the plan can in turn benefit other areas of the county.
LCDC receives funding from the cities of Leavenworth, Lansing, Tonganoxie and the county government. The organization also receives support through private sector membership.
Driving interest in the area business parks is a focus of one of the first two phases of the marketing plan. But the first two phases also focus on areas such as streamlining the brand and message of LCDC and improving the organization’s website.
It should take about a year to fully implement to the first two phases of the plan.
Jack said LCDC officials may begin in early 2019 to look at implementing the remaining two phases of the marketing plan. He said local cities and the county government could be approached about supporting the implementation of the final phases.
“That’s a possibility,” he said.